Skip to main content
Home
  • Values
  • Services
    • Strategic Development
    • Nonprofits
    • Free and Open Projects
    • Event Facilitation
    • Funders
  • Events
    • Events History
  • Training
  • Community
  • About
    • Team
    • Board
    • Press
    • Contact
    • Blog
Search
  • Donate

How to Raise Money: Strategic Leadership for Change

How to Raise Money (HtRM) is a series of strategic workshops, tools, and templates purpose-built to help emerging nonprofit leaders and social entrepreneurs bring partners, expertise, and resources to their missions. 

Scroll to learn more about HtRM. To enroll in the workshop or ask questions, please reach out for a chat!

Get started now

(email us at HtRM@aspirationtech.org)

Funding, Partnerships & Creative Energy

Raising money doesn’t have to feel intimidating; it can be learned. When done properly, it can be a source of meaning, growth, and subversive joy for your donors, your team, and you.

The workshops drive five shifts in how you approach fundraising:

  1. Supporting Role => Creative Leadership
  2. Transaction => Teamwork
  3. Supplicant => Peer
  4. Scarcity Mentality => Abundance Mindset
  5. Structured and Guarded => Open and Candid

HtRM helps you implement effective development strategies by:

  • Breaking down issues of power, class, and wealth to find equal footing with donors;
  • Developing and delivering compelling stories that bring people into your work;
  • Populating and managing a pipeline of grants, gifts, and investments;
  • Structuring your development program to drive growth; and
  • Engaging with donors one-on-one to close transformative gifts.

Fundraising can be a daunting task, with many so-called experts hawking their own fundraising consulting services to nonprofits--with mixed results. Geoffrey is the real deal. Every coaching session, I leave with concrete steps for improving the Tor Project's fundraising program and transforming the limiting assumptions I have about money, power, and people.

Al Smith, Fundraising Director, The Tor Project

See all

Structure & Schedule

Workshops are capped at 5 people, facilitating meaningful participation and peer-based learning.

Participation is open to anyone who has strategic decision-making capacity within their organization, shared or otherwise.

We have a rolling start date, with each cohort setting a schedule that best works for everyone. (So email us right away!)

We meet 11 times over 5 weeks, for 12 hours of peer-driven learning. You also get 5 hours of 1:1 support from Aspiration staff to help get started.

Afterwards, we can provide 6-12 months of targeted support and mentoring. This can be useful for implementing systems, refining your narrative, or closing specific funding opportunities (as well as moral support!).

Beneficiaries

Nonprofit Executives

Leaders with issue expertise tackling a critical challenge, which requires new resources.

Social Entrepreneurs

Founders seeking investment to launch ventures that blend traditional nonprofit and private sector objectives.

Funders

Program Officers and donors looking to support their grantees with skills training that can grow the pool of resources available to their field.

HtRM is designed to help bring greater resources to bear on the challenges faced by the folks we all work to serve.

Questions? Want to talk with us about enrolling?

Let's Talk!

(email us at HtRM@aspirationtech.org)

Workshop Content

  • Acknowledging and finding power within complicated dynamics. There is a lot of money in the world, but only one of you.
  • Engaging donors with creativity, compassion, and partnership. Centering the work, giving credit, and pushing beyond transaction.

  • Wielding narrative frameworks to deliver your case for support. Self-Us-Now, OnePitch.org, the personal and the strategic, when to fight and when to build, and the importance of candor.
  • Designing program models that convey competence. Theory of change vs. theory of power, metrics, and the ‘rule of 3’.

  • Presenting “The Ask”. Engaging as individuals, balancing the power dynamic, and the creative power of sketching.
  • Populating and managing a pipeline. Focusing your team on shared financial targets. Successfully mixing grants, gifts, and donations.

  • Gaining traction with foundations. Offering value, establishing strategic alignment, and building lasting partnerships.
  • Scaling your work through major donor campaigns. Identifying and empowering leadership from your community. Bringing your donors closer to the work through intentional and creative dialogue.
  • Achieving sustainability with professional development programs. What an established program looks like at scale. The roles, systems, and tools required to keep it going.

  • Securing principal gifts and investments. Delivering a transformative and meaningful experience.
  • Engaging your donors as complete financial beings. Understanding the basics of tax law and personal finance. Establishing multiple giving instruments over time.
  • Navigating problems and stewarding change. Getting your Board and staff excited about taking on new challenges and sunsetting old programs. Managing expectations and bringing them along.

Learning Outcomes

  • Development is a central, creative leadership function
  • Funders are partners engaged in a shared challenge, not supporters of the work
  • Organizations and their leaders have equal power within the larger context of identity, wealth, and class

  • Blending personal narratives, organizational competence, and strategic analysis to shape a powerful story
  • The elements and architecture of persuasive program design
  • Leveraging the unique benefits of different types of funding (grants, gifts, donations, investment, and revenue)
  • When and how to build out the development function of an organization
  • Guiding your Board and staff through through change

  • Opening a conversation, building a relationship, and closing a gift
  • Setting-up and delivering an ‘ask’ (or: how to avoid pitching)
  • Designing and launching a development campaign
  • Populating and managing a pipeline toward a financial target
  • Engaging donors comprehensively, across donations, major gifts, principal investments, planned giving, gifts of assets, and basic tax structures
  • Preparing convincing proposals and budgets
  • Maintaining focus, avoiding mission creep, and bailing on stalled conversations

I sat, staring at the blank page for a few minutes trying to imagine a less trite way of starting this testimonial. But I really can't - I am not exaggerating when I say that taking Geoffrey’s course has transformed the way I understand power, philanthropy and fundraising. I now have the tools and the fundamentals to enter philanthropic spaces with my eyes wide open. I feel powerful in those spaces- powerful because of how Geoffrey has helped me frame and own my power and powerful because I know what I am looking for, when to listen, when to ask and when to speak.

Karen Andrade,

See all

Acknowledging Systemic Bias

Aspiration recognizes that issues of race, class, and systemic bias are inherent to fundraising. We are committed to fostering a supportive environment where you can be candid about your challenges and concerns. We follow inclusive practices designed to ensure equitable participation. Beyond prioritizing diversity, we aspire to be anti-racist and anti-capitalist. And while we can’t do anything to change the destructive history of wealth and power, we are dedicated to supporting leaders who are building something new.

We are committed to learning with and from you as we build this program. We invite feedback and dialogue at any point.

Pricing & Equitable Access

Aspiration provides equitable access to its leadership workshops. We’ll work with you to fit your budget, timeline, and needs.

The suggested cost is $2,500. We ask those who can to pay a little more to help our partners and allies in the movement who need to pay a little less. We are always happy to discuss sliding-scale pricing and scholarships.

The HtRM Facilitators

Geoffrey MacDougall

Geoffrey is an accomplished leader and strategist in innovation change management. With more than 25 years experience in fundraising and advocacy, he has played a direct role in raising over $100 million and has helped individuals and teams raise hundreds of millions more in public, private, and philanthropic funding for start-ups, nonprofits, and established companies, and engaged millions of people in advocacy campaigns.

Geoffrey is an accomplished leader and strategist in innovation change management. With more than 25 years experience in fundraising and advocacy, he has played a direct role in raising over $100 million and has helped individuals and teams raise hundreds of millions more in public, private, and philanthropic funding for start-ups, nonprofits, and established companies, and engaged millions of people in advocacy campaigns.

Geoffrey served as the Vice President of Development at Consumer Reports (CR), where he developed strategy, built partnerships, and secured resources to protect consumers’ interests in the marketplace. He was a pivotal force in the creation and launch of the Digital Standard, an open and collaborative effort to create a digital privacy and security standard to help guide the future design of consumer software, digital platforms and services, and internet-connected products. He was also instrumental in the creation of CR’s new model for distributed consumer power, engagement, and participation, which underpins the design of its membership program.

Prior to joining CR, Geoffrey served as Vice President, Engagement, for the Mozilla Foundation, where he lead the design and development of Mozilla’s strategic development (fundraising and investment) program, as well as its policy and advocacy program. In this role, he established partnerships with premier philanthropic institutions and was a driving force in the StopWatching.Us campaign and the 2015 Net Neutrality grassroots advocacy victory.

Geoffrey has also served as:

  • Senior Vice President of Government Relations for Goderich Aircraft Inc., where he secured the funding to launch Canada’s first Boeing Completion Centre;
  • Director of Corporate Social Responsibility for the Information Technology Association of Canada, where he founded TechSoup Canada, the largest distributor of donated software to Canadian charities and non-profits;
  • CEO of Veil Entertainment, where he oversaw the launch of an online game development studio; and
  • Chief of Staff of the United Nations World Summit of Young Entrepreneurs, where he spearheaded the operation of 4 events in 4 countries.

A design junkie, MacDougall divides his time between Manhattan and Roxbury, NY where he and his family are restoring a 19th century farmhouse.

Amanda Das

Amanda is a Principal Gifts Officer with the Environmental Defense Fund (EDF). She has worked in the development sphere for over 14 years and draws on experience ranging from membership to program building to co-creating principal and planned gift partnerships.

For HtRM, she utilizes her technical training as a Chartered Advisor in Philanthropy to walk participants through gifts of assets and how awareness of various giving options, financial constructs, and philanthropic approaches can help their organizations grow. Amanda is committed to advancing equitable climate action through her professional work and within her community and family in Denver, CO. To offset the anxiety that sometimes produces, she makes art with her two young children, runs long distances, and tends an ever-expanding garden.

Allen Gunn

Allen Gunn works to help NGOs, activists, foundations and technologists make more effective use of technology for social, racial and climate justice.

Allen Gunn is Executive Director of Aspiration (www.aspirationtech.org) in San Francisco, USA, and works to help NGOs, activists, foundations and technologists forge effective and sustainable digital strategies in support of social, racial and climate justice.

Gunner has worked in numerous technology environments from NGO to Silicon Valley start-up to college faculty to large corporation, serving in senior management, engineering, teaching and volunteer roles. He is an experienced strategist, mentor and facilitator with a passion for designing collaborative open learning processes. And once upon a time he was a roadie in a San Francisco rock-and-roll band.

In his role at Aspiration, he connects nonprofit organizations, free and open source projects, philanthropic funders and activists with strategic frameworks, technology solutions, digital practices and data skills that help them more fully realize their missions.

The common thread that connects all facets of Gunner's work is a focus on open approaches to capacity building and knowledge sharing in social change efforts. Aspiration prioritizes work that supports and contributes to open communities of practice who create technology and content that benefit nonprofit, foundation and activist efforts. The organization has designed and facilitated over 800 extremely open learning and knowledge sharing events, in over 50 countries across the globe, predicated on a philosophy of active participation that puts each participant “in control of their own destiny”, in contrast to approaches that place audiences in passive listening roles. Aspiration publishes all licensed work products, including software tools, books, papers and training materials, under open licenses; for published documents and media, the Creative Commons Attribution Share Alike, and for software the GNU General Public License whenever possible.

Gunner is an active facilitator, contributor, advisor, and/or partner in a number of organizations and projects, including European Digital Rights (EDRi), SustainOSS, Reset.Tech, Ushahidi, Gathering for Open Science Hardware, Open Supply Hub, The Open Source Hardware Association, OpenReferral, OpenStreetMap US, OpenStreetMap Foundation, Humanitarian OpenStreetMap Team, Electronic Frontier Foundation, The Tor Project, Tails, and Mozilla.

He is a board member of Global Exchange, Peer 2 Peer University, Greenaction, and Forward Change, and serves on the Project Leadership Committee for the Reproducible Builds Project, and also serves in formal advisory roles with The Everett Program, Fair Share of Women Leaders, CorpWatch, and United for Iran. He is a former board member of The Committee on Sustainability Assessment (COSA), The Ruckus Society, Idealware and US Treks/Internet Treks.

Gunner is also a guest lecturer and former faculty member in Computer Science at Foothill College in California, and served on the Computer Science faculty at Bryn Mawr College in Philadelphia early in his career. Prior to his role at Aspiration, he served as Chief Tech Organizer for The Ruckus Society, and prior to that he was co-founder and Chief Technology Officer at Pensare, an eLearning dotgone. He has served as senior software engineer at firms including Novell, NetManage, and a number of startups, and has shepherded large software projects through all stages of development, from inception, design, engineering, and testing to deployment, support and marketing, in environments ranging from start-up to large corporation to nonprofit.

Geoffrey’s coaching has been tremendously helpful in both providing structure, clarity and purpose to my approach to fundraising and added a much-needed layer of strategic thinking to my fundraising approach. It’s been an incredible learning experience so far and the regular coaching sessions have been extremely helpful in thinking through some of the challenges you encounter in building something from scratch.

Nani Jansen Reventlow, Founding Director, Digital Freedom Fund, Founder, Systemic Justice

See all

How to Enroll in HtRM

Just reach out for a chat! The first step is to learn more about each other so we can make sure the workshop will be a meaningful and productive experience. During our conversation, we will answer any questions you may have, explore potential start times, and discuss the fee (if any).

Get after it!

(email us at HtRM@aspirationtech.org)

aspiration logo

Our Mission

Aspiration's mission is to connect nonprofit organizations, free and open source projects, philanthropic funders and activists with strategic frameworks, technology solutions, digital practices and data skills that help them more fully realize their missions.

We want those working for social, racial and climate justice to be able to find and use the best digital tools, resources and practices available, so that they maximize their effectiveness and impact and, in turn, change the world.

Aspiration is a values-driven nonprofit organization.

Read our Our Manifesto and let us know what you think.

  • Values
  • Services
    • Strategic Development
    • Nonprofits
    • Free and Open Projects
    • Event Facilitation
    • Funders
  • Events
    • Events History
  • Training
  • Community
  • About
    • Team
    • Board
    • Press
    • Contact
    • Blog

Contact Us

info@aspirationtech.org

+1.415.839.6456

Mailing Address

P.O. Box 880264
San Francisco, CA 94188-0264

We offer all of our materials and resources under a Creative Commons ShareAlike license. CC BY-SA 4.0.

Site by Floatleft and Ben S Johnson

Powered by Backdrop CMS  // Privacy Policy

Back to Top